Keeping Up with the Times
It's fascinating being in business. It's amazing how fast the world is changing and how hard it can be to keep up. Have you seen that Staples ad on TV with "Dave" the business owner? As the commercial progresses, it's clear that poor "Dave" pretty much does everything at his company, from fixing the copier, to making coffee, opening the mail... There might be 19 other employees working here with me but sometimes I feel like Dave, trying to keep up with it all. My job is to be the creative compass here at the shops. I set the tone for how we will be seen in the market place and I do this in many ways, with many goals in mind. It's been important to me to make ordering easy for our customers. People live fast, stressful lives. They are working hard with much on their professional plate. Add a hectic home life and the stress can be overwhelming. Although I work long days too, part of my job is to take the stress out of how customers place their o...
