Ordering Flowers ~ Don't Use Wiggle Words
Right off the bat, I'm going to say that I don't remember who shared the concept of Wiggle Words with me (so I can't give them credit) but this term changed my life! Dramatic? Yes but it truly changed how I communicate. What is a Wiggle Word? A wiggle word is any word that fails to describe. Still confused? In the flower business we hear wiggle words all the time. Customer: "Hello, I'd like to send flowers. Can you make me nice arrangement ?" What does nice mean? What is nice to one person could be not nice to another. Nice, beautiful, pretty ~ all are wiggle words that don't really tell us what you'd like. We love when our customer express themselves! Now taking this from the other side "Yes, we'd be happy to create a nice arrangement for you, how about if we create a very colorful mixture of Spring Flowers "? They might have something else in mind but at least I'm responding with a response that is a bit more descriptive. ...