While posting a copy of a blog to Google+, I wrote an introduction that I thought was worthy of it's very own blog post. My staff and family often tell me that I have a lot of patience when it comes to our clients. It stems from them listening in on wedding and party consultations, which quite frankly, is an area of our business that takes a great deal of time and thoughtfulness. Not everyone buys flowers on a regular basis and sometimes they get a bit of "sticker shock" because they don't understand what goes into growing them, transporting them, prepping them, arranging them and then delivering them. It really is a long, time consuming process and with everything in life, carries a price tag because of it. Below is the intro I used to one my "education" blogs and if you read further, you'll see how my earlier working experiences have made me the business person that I am today. Enjoy and let me know your thoughts! ~ Georgianne I'm a b
Every week we have been ordering in a different variety of Dutch Hydrangea and this weeks is amazing! It's so much fun being a florist. This is Magical Amethyst Hydrangea, produces giant spherical flower heads that open lime green that change to pink then back to soft green with pink edges. All we can say is WOW! What do you think? To see these beauties in person, come visit our shop in Princeton, NJ or Yardley, PA or better yet, send some to a friend.
Last month I was given an assignment - show flowers in the home. Well, that's just perfect for me being I love taking photos and I love flowers. I was put to the task by a wonderful person at Society of American Florists, Jenny Scala who is the Director of Consumer Marketing. Seems that they were updating their blog site known as Flower Factor. Having fun with my new duty, I took home several floral arrangements made by our designer Rocio and went to work taking pictures. I especially loved this arrangement in a cube because even though the flowers are mostly common, it's just so sweet and vibrant. I also loved the ribbon treatment Rocio did, making the flowers look like a fresh, natural present. The perfect gift, don't you think? For floral inspiration, visit them at http://www.aboutflowersblog.com/ and be on the look out for more photos of flowers in my house! To see more of our design work visit our website at http://www.sendingsmiles.com/ and our wedding design
Sorry, long time - no blog!! I had the honor of being included in a panel discussion at the SAF conference this past week in Orlando Florida. What fun and I sincerely hope that the florists in attendance enjoyed the discussion. My partners in crime were Rick from Exotic Flowers in Boston, Mass and Mandy from Hothouse Design Studio in Birmingham, Alabama. We spoke on the use of Social Media in the Floral Industry. As you may know, I serve on the advisory committee for Floral Management Magazine and it was my opportunity to meet my fellow adviser's and all the writers and editors of the magazine. Kevin and I especially enjoyed the Outstanding Varieties Display at the Conference. This room was filled with amazing flowers of all shapes, sizes and colors. It's wonderful to see all the new varieties being created! For my buddy Rick who had to actually judge these flowers, I have no idea how you could choose one over the other. They were all amazing! This new variety of red rose