A View Point, As I See It
What I love most about going to Floral Expos and Conferences is the time I get to spend with other floral designers and shop owners. For the most part, I find them to be hard working, talented, thoughtful and extremely ethical. Take weddings for example; there are many elements above and beyond the retail cost of a flower that we need to be compensated for. Spending time helping them with their floral selections, typing up proposals, visiting locations, ordering and designing the flowers not to mention delivering and set up of all floral elements. I've said it before and I'll say it again, wedding work is extremely rewarding but nothing takes longer than the wedding flower process. We deal in a highly artistic, perishable product with both design and pricing largely left up to our interpretation. As for pricing, each owner has to operate their business in a way that not only covers their costs but allows them to reinvest in their staff, their equipment, t...