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Showing posts with the label being in business

Social Media - To Do or Not To Do?

Ah, that is the question. Those who know me, know that I would answer that question with a resounding yes. Why? I love being Social. I love getting to know people and having them get to know me and my company. I was born to be a Social Media person but mostly what I love about it, is the fact that without having to leave my business, I can get to know others and they can get to know me. Years ago business was done by folks go out into a local business, seeing the owner, their staff, learning about what they had to offer. Years later, there was the phone and then next came website - a bit impersonal but still a wonderful addition. Did you know that on our website, the most often read page after the Homepage is our About Us page? That's because folks want to know more about us - know who we are on a personal level so they can determine if they wish to business with us. As a small retailer we've had great success in gaining new customers through social media such as blogging,

Selling Not Helping

I'm inspired to write this blog because of an experience I had this week. A woman, from a company that I will not name, contacted me via email. She knew we did some on-line advertising (pay per click) with them. She offered free help for 4 weeks to look at my account, make suggestions and make any necessary changes. I was so excited that I wrote back right away and scheduled a phone meeting.  Knowing that it might turn into a "paid" service later, I was undaunted because I figured that if what she did helped me, I'd be happy to pay for future service. That is where this story goes wrong. Not more than 1 minute into the conversation, it became clear that this specialist was not looking to help me with my existing accoutn but wanted to make an additional sale.  My husband saw my face while I was on the phone so I wrote out on a big piece of paper:  "Selling Not Helping" Yikes, the lesson I learned.... well, there was no lesson. I'm not going to as