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Showing posts with the label supermarkets

It's All in the Preparation....

As I sit here at my desk at just before 6 pm, waiting for my husband and driver to return from setting up a large floral event at the Hyatt in Princeton, I'm reading an online article from the Society of American Florist in their E-Brief. I love these e-mails that arrive every Wednesday with bits of new of the floral industry. The article I just read prompted me to think about what, if anything, sets a local florist apart from the local Supermarket. Aside from the fact that we usually offer delivery, which most markets don't, along with a wider range of "arranged" flower selections, we sometimes sell the exact same flower. People may ask why the flowers from the florist cost more than the Supermarket, and the truth is that it's about buying power, gross margins and acceptable spoilage. A local florist will buy far less than a Supermarket, thereby paying a higher price. They don't have the volume to make up for low margins. The Supermarket can also afford to