Gearing Up for the Holidays
You probably saw our recent post where I talked about all the new Non-Floral items we have coming into the shop . It's been fun going out on a bit of a limb this past year to bring in broader range of products in to the store. We've been doing our $5 Friday Flowers for over a year now and between the 2 shops, we have over 30 folks come in for their fresh bouquets each week. That got us to thinking because once our loyal customers were coming in for those bouquets, many were surprised to see the wide selection of items were carried such as greeting cards, candy, plush animals, plants, candles and even jewelry. Once I realized that our "foot traffic" was on the rise, currently running 100% ahead of last year, I knew it was time to bring in more products and even broaden our existing lines. I think it's been a great decision for us and customers seem to be loving it. As with any product expansion, it's super important to closely monitor what sel...