What is it that you do?
This seems like it would be an easy question to answer but sometimes it's not so straightforward! Today I had lunch with a dear friend (and business associate) along with a gentleman whom I'd never met. He is in a similar industry to mine my friend thought it might be nice for us to meet. Anyway, back to the topic of this blog - have you ever noticed when you ask someone, "What is it that you do?" it's funny how they take a deep breath and really have to give it some thought. Most of the time, 10 minutes later, you are listening intently but you are still not sure you understand how they make a living, right? That was me today. This gentleman's business seemed so confusing to me but I'm sure his customers know what he does or at least I hope so!! I believe that's because business today is so much more complicated than even 20 years ago. Remember back in the day when you needed meat you'd go to the Butcher? Or if you need a birthday cake you'd g...