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Showing posts with the label how to find a real florist

Finding a Real Florist and Not an Order Gatherer

Don't you love the Internet? We do but with the invent of the internet came a very bad thing for florists ~ The dreaded Order Gatherer. What is an Order Gatherer you ask? It's a business who sometimes claims to be a physical floral store, located in a town where they really are not located. How do they stay in business? By acting like they are a real florist , they "gather" orders and then turn around and send them via a floral network such as Teleflora or FTD back to real florists who then fill them.  Why is this bad?  First off, it's bad for the florist, because the orders are "stolen" away from them and then often resent back to them at a lower price than the consumer pays.  Second, this is bad for the consumer because they are often paying a high fee almost $20 in some cases, that goes to the "order gatherer" directly and not into their floral gift. Some even do what we call skimming, which means they pay the florist even less than