Flowers as a Gift
This morning, as I was driving to the shop after a meeting, I started thinking about the floral seminar that I attended at the beginning of the month. Our speaker had called flowers a "Gift" and he was trying to have all of us (florists) think of our product as a "gift option". I knew what he was getting at and I agreed that sometimes we forget that flowers are one of many gift giving choices. Sometimes in my mind, I have set us apart from other gift retailers but the truth is that our product is one of many options that gift givers can choose from. Now this got me to thinking how do flowers rank as gift? I’ve been in the business so long that sometimes it’s hard to think like a consumer or even a recipient of flowers. In an instant, I was 5 years old again. It was my first dance recital and my mom had given me a sweet little nosegay of carnations and babies breath, tied with a pink bow. If I close my eyes, I can still smell those flowers and I feel instantly h...