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Showing posts with the label how to order flowers

Ordering Flowers ~ Don't Use Wiggle Words

Right off the bat, I'm going to say that I don't remember who shared the concept of Wiggle Words with me (so I can't give them credit) but this term changed my life! Dramatic? Yes but it truly changed how I communicate. What is a Wiggle Word? A wiggle word is any word that fails to describe. Still confused? In the flower business we hear wiggle words all the time. Customer: "Hello, I'd like to send flowers. Can you make me nice arrangement ?" What does nice mean? What is nice to one person could be not nice to another. Nice, beautiful, pretty ~ all are wiggle words that don't really tell us what you'd like. We love when our customer express themselves! Now taking this from the other side "Yes, we'd be happy to create a nice arrangement for you, how about if we create a very colorful mixture of Spring Flowers "? They might have something else in mind but at least I'm responding with a response that is a bit more descriptive.

Keeping Up with the Times

It's fascinating being in business. It's amazing how fast the world is changing and how hard it can be to keep up. Have you seen that Staples ad on TV with "Dave" the business owner? As the commercial progresses, it's clear that poor "Dave" pretty much does everything at his company, from fixing the copier, to making coffee, opening the mail... There might be 19 other employees working here with me but sometimes I feel like Dave, trying to keep up with it all. My job is to be the creative compass here at the shops. I set the tone for how we will be seen in the market place and I do this in many ways, with many goals in mind. It's been important to me to make ordering easy for our customers. People live fast, stressful lives. They are working hard with much on their professional plate. Add a hectic home life and the stress can be overwhelming. Although I work long days too, part of my job is to take the stress out of how customers place their o