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Keeping Up with the Times

It's fascinating being in business. It's amazing how fast the world is changing and how hard it can be to keep up. Have you seen that Staples ad on TV with "Dave" the business owner? As the commercial progresses, it's clear that poor "Dave" pretty much does everything at his company, from fixing the copier, to making coffee, opening the mail... There might be 19 other employees working here with me but sometimes I feel like Dave, trying to keep up with it all.

My job is to be the creative compass here at the shops. I set the tone for how we will be seen in the market place and I do this in many ways, with many goals in mind. It's been important to me to make ordering easy for our customers. People live fast, stressful lives. They are working hard with much on their professional plate. Add a hectic home life and the stress can be overwhelming.

Although I work long days too, part of my job is to take the stress out of how customers place their orders with us. First came our website. 10 years ago many florists didn't have a site that allow customers to shop 24 hours a day. Now, if you are a florist (or any retailer for that matter) and don't have one, you are deep denial about how a customer prefers to do business with you. Next came 24 hour answer services (like ours) that has a live person, even after we close to help you with your floral selection. Now we come full circle to what's new, staying up with the times and absolutely providing the best service for our busy clients. Our FloralApp allows our customers to order flowers right from their phone. It's easy, fast and for those on the go, it can't be beat and it's completely free.

To have us send you a link to our FloralApp, just click on the picture above or visit our website at www.sendingsmiles.com. And to see that funny commercial... well here you go, it's good for a laugh. Dave Does It All
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