Skip to main content

Selling Not Helping

I'm inspired to write this blog because of an experience I had this week. A woman, from a company that I will not name, contacted me via email. She knew we did some on-line advertising (pay per click) with them. She offered free help for 4 weeks to look at my account, make suggestions and make any necessary changes. I was so excited that I wrote back right away and scheduled a phone meeting.  Knowing that it might turn into a "paid" service later, I was undaunted because I figured that if what she did helped me, I'd be happy to pay for future service.

That is where this story goes wrong. Not more than 1 minute into the conversation, it became clear that this specialist was not looking to help me with my existing accoutn but wanted to make an additional sale.  My husband saw my face while I was on the phone so I wrote out on a big piece of paper:  "Selling Not Helping"

Yikes, the lesson I learned.... well, there was no lesson. I'm not going to assume the worst when someone offers help but it really did make me think about myself, my employees and my own business. I thought long and hard, do I ever do that to anyone? Is there ever a time when I promise help but then not really come thru for them? I tried to be honest with myself and the answer is no.  Do things sometimes go wrong? Of course they do.  I've put in my request for a perfect world but it's still on back order. But day in and day out, I feel we are honest and upfront about what we can do, what we will do and what it will cost.

It reminds me of a saying that the hubby and I learned from Larry Winget. If you have never heard of him or read his books you are missing out on both a unique perspective and a good chuckle. Larry says that in all things in life you should follow this golden rule: Do what you said you would do, when you said you would do it, the way you said you would do it.

She sent an email offering help to entice me to respond and had no intention of doing so. As a matter of fact, she seemed a bit nervous when I read the email back to her. Shame on her and the company she works for. I believe in the long run, an attitude like that will never result in good sales for them. Even though it put me in an awkward position it was worth the thought it inspired. I need to make sure that my staff and I are always helping first and selling second.  In the long run that's good business.

Not more than a day later, we were presented with an award for outstanding achievement. We are only 1 of only 2 stores in New Jersey to receive it. You can imagine that we were all pretty excited about the honor. Yup, good old Larry has a great lesson, one that we'll continue to follow.

Did that sales rep sell me any more advertising? Nope, as soon as I got off the phone, I actually lowered what I spend with them by 1/2. Was it a good thing to do for my business right before the holiday? Probably not but it sure did make me feel good!!  
1 comment

Popular posts from this blog

All of Your Prom Corsage and Boutonniere Questions- Answered!

All of Your Prom Corsage and Boutonniere Questions- Answered!
What is a prom corsage? A prom corsage is a small floral arrangement to be worn on a female’s wrist or collar. The prom corsage is typically purchased and given to her by her prom date. The wrist corsage is the most common kind, and is typically chosen to match the prom dress.
What is a boutonniere? A boutonniere is a floral design worn by a male on the lapel of a suit or tux. The boutonniere is typically bought for him by his prom date and is chosen to match the prom corsage.
What wrist is the corsage worn on? Proper etiquette calls for the corsage to be worn on the left wrist, unless the person wearing it is left-handed. If left-handed, the corsage can be worn on the right wrist.

Do the corsage and boutonniere have to match? It is not a rule that they match, however the couple will look more put together if they do. The boutonniere gives a touch of color to match the male to his prom date though a simple flower.
How do I get…

Fall Sunflowers and Rose Wedding Bouquets

It's another busy weekend here at the shop and had to share one of this weekends wedding bouquets. The bouquet below is for the bride and is made using cream garden roses, beige colored Sahara roses, craspedia and chocolate cosmos. Not only is this bouquet pretty, it smells amazing!  I personally am in love with these bouquets of "ring of fire" sunflowers, hypericum berries and Black Bacara roses for the brides maids.  Wow, talk about drama!  These are going to look amazing in the photos, wouldn't you agree?   To see these and more of our Fall Wedding Designs be sure to visit our wedding website at and if you are getting married in 2014, now is the time to book your wedding date with us before they are all gone! 

How to Make a Flower Puppy

It's amazing what you can do with 12 carnations and a little bit of creativity. Our Floral Designer Rocio loves making puppy arrangements so here she shares her tips with you! Here's what you will need ~ 12 full size carnations, floral glue, floral tape, a floral container, 1/3 of a block of floral foam and some assorted greenery.  First take your wet floral foam and tape it securely into your floral container.  Slowly start adding the 12 carnations starting with the top to form the head, the ears, the face and the 2 front legs. Keep going, adding carnations but only using 12 total! 
Now he has his 2 front legs, sitting over the edge of the container.  Using the floral glue, add the eyes and the nose. Be creative here. We use eyes and noses for the floral industry but you can use felt, screws or even a pip cleaner to form these facial features.   Next, start filling in with assorted greenery and mosses. This will become his little bed!  Be sure to fill in along the back. Reme…