Choose New Jersey's Mission:
To encourage and nurture economic growth throughout New Jersey, including a focus on making the state's most distressed cities engines for growth and opportunity. The mission includes implementing a marketing program for the state and development policy recommendations to improve the business environment.
- POSITION New Jersey as a world-class leader in the competitive global market
- CHAMPION the State's economic development initiatives, build and lead an economic development powerhouse team and establish an overarching message
- MARKET and create a surge of national and international awareness
- DEVELOP policy initiatives that capitalize on New Jersey's strengths and help prospects navigate the process