Why are flowers more expensive on Valentine’s Day?

Many people are getting flowers for their loved ones for Valentine's Day, but they may wonder why the price tag on them is suddenly increased. Here are 4 reasons to help explain the reason!

1. Roses need to grow quicker
It takes 14 weeks to grow a rose. If you do the math you will soon realize that there aren’t 14 weeks between Christmas and Valentine’s Day. The timescale between those two peaks isn’t big enough for the roses to grow at their natural pace. To encourage the flowers to grow, the flowers need extra heat and light which costs more money!

2 The Roses have to be cut quicker
More demand for red roses equals less time to cut all the roses. This means that the flowers have to be cut in a very small window of time. To keep up with the demand growers need to invest in extra labor and overtime, which of course costs money!

3 More Roses have to be transported
Because everyone wants their roses at the same time, logistics are an issue as well. Logistic-wise the flowers have to be moved in a very short period of time. Meaning that vehicles that would normally wait for a back load need to come back empty because of time restrictions. This costs money!

4 More work for florists in less time
As mentioned in #3, everyone wants their Valentine’s bouquets at the same time. This puts extra pressure on the florists to deliver. In order to do this, florists need to employ extra staff to condition, create and to deliver the flowers. Extra staff and overtime, means more costs.