Drones for Same Day Delivery Needed? Insights by Kevin
Not here! Wow - in order to meet customer demand big box stores and mega online retail websites are offering same day, expedited delivery in big cities and, in the future, deliveries within an hour. We've even heard stories about futuristic drones flying over head and dropping off packages at our front door!
Being in the floral delivery business my company should consider this type of exceptional service - oh wait, we already do! Yes, the floral industry has been offering same day, expedited delivery since the beginning, long before any of the "revolutionary" online retailers or the Internet even existed. In fact, florist have been delivering flowers within hours of the customer placing their order, long before most of the managers of the online company's were born - funny, but I'm serious. This special level of service has differentiated the floral industry from all other gift giving businesses for decades.
Within a few hours of the customer calling, we create beautiful, hand crafted custom designs, delivered by a real person to the home not dropped in a box at the door or front lawn. Strange that consumers (and our media) are amazed and astounded by the concept of an online retailer being able to offer same or next day delivery for their gifts when it's always been available to them - through the local florist. Interesting indeed, high tech retailers are being required to do something we consider low tech (same day delivery) which brick and mortar florists have always provided.
Well consumers, as the saying goes, "sometimes the answer has always been there, you just need to open your eyes to see it".
Being in the floral delivery business my company should consider this type of exceptional service - oh wait, we already do! Yes, the floral industry has been offering same day, expedited delivery since the beginning, long before any of the "revolutionary" online retailers or the Internet even existed. In fact, florist have been delivering flowers within hours of the customer placing their order, long before most of the managers of the online company's were born - funny, but I'm serious. This special level of service has differentiated the floral industry from all other gift giving businesses for decades.
Within a few hours of the customer calling, we create beautiful, hand crafted custom designs, delivered by a real person to the home not dropped in a box at the door or front lawn. Strange that consumers (and our media) are amazed and astounded by the concept of an online retailer being able to offer same or next day delivery for their gifts when it's always been available to them - through the local florist. Interesting indeed, high tech retailers are being required to do something we consider low tech (same day delivery) which brick and mortar florists have always provided.
Well consumers, as the saying goes, "sometimes the answer has always been there, you just need to open your eyes to see it".
Comments