A Note About Valentine's Day Flower Prices

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Holiday Price Increases... 
We answer your most asked questions

Why have you chosen not to raise your prices this year?
The last few years we only added $5 to the cost of our dozen roses to help offset the higher prices we pay. Because it barely makes any difference and we'd rather treat our customers well, we are choosing to leave our prices at our normal level.

Do roses really cost you more during Valentine's Week? 
Yes, the cost of red roses and other flowers nearly doubles during a holiday and demand for certain flowers, such as red roses goes up about 6 times normal volume. Actually prices start to rise in mid January and don't come back down until late February. 


This sounds like really good news for your customers?
It really is but we are encouraging our customers to order extra early this year. We have chosen to only handle a comfortable amount of deliveries and we will sell out earlier than usual. It will be more important than ever that our customers order early this year.

Do you make lots of money during holidays? 
Actually periods of high flower demand also require extra payroll, van rentals, higher product cost, etc so over the last 10 years it's become increasingly difficult for local florists to provide flowers during the holiday and remain profitable. At our shop we strive to meet customer demand for price and quality, while providing a safe and happy work environment for our staff. This means that no worker puts in more than at a 55 hour work week. 

If you don't make lots of money during holidays, why do you bother? 

Why? Simply put ~ we love what we do, because it's our time to really help people express their feelings to the people they love. From a business point of view, it's an opportunity to become the preferred local florist to customers who might not otherwise use our services at other times of the year. Our hope is that when we do a great job for them, they will remember us for the non-holiday times when they need to send a floral gift.  
To see our offerings this holiday season, visit our website at www.sendingsmiles.com 

Location: 111 Main Street, Princeton, NJ 08540, USA

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