If a full page showing big, bright pink peonies doesn’t stop Redbook magazine readers in their tracks while flipping through the April issue, then the headline, “This month, bring him flowers” will make them do a double take, thanks to SAF’s public relations efforts — which also resulted in a prime placement for flowers in the March issue of O, The Oprah Magazine.
The eye-catching blooms and enticing headline in beckons readers to findings from two Rutgers University research studies on the benefits of floral gifts. “A Rutgers University study found that men are noticeably sweeter to women who give them blooms,” the article states explaining one finding from the SAF-backed Emotional Impact of Flowers Study. It goes on to quote lead researcher Jeannette Haviland-Jones, Ph.D.: “‘Plus, people automatically like you more, and think you’re sensitive and thoughtful.’” Haviland-Jones is referring to results from the Power of Giving Flowers Study, which was commissioned through a partnership between SAF and the American Floral Endowment. This article resulted in more than 7.1 million consumer impressions, the number of times people are exposed to the message.
In its article “5 Things We Can’t stop Smiling About,” O magazine shared results from the Home Ecology of Flowers Study. “Welcome spring with a bouquet: Research has found that fresh flowers in the home make you feel more energetic and compassionate,” boasts the article, referring to findings from research conducted by Nancy Etcoff, Ph.D., of Massachusetts General Hospital and Harvard Medical School.
*Thank you to Society of American Florists and The Floral Endowment who do so much to spread the word and sing the praises of having flowers in your life!
*This blog is copied from an SAF's E-Brief written by Jenny Scala on April 25, 2013