I live and breath flowers, flowers, flowers, flowers - it's what I think about all the time. No matter where I am or what I'm doing, if there are flowers there, I notice them. So obviously, I've learned a thing or two and these are the Top 3 Things I've learned About Selling Flowers!
- Beauty is in the eye of the beholder. Flowers are like food. Some people love Escargot and will pay any price for them while others think of them as no better than a slug found in their garden. Flowers are the same way - some folks will see the rare and unusual as something worthy of a high price tag, while others just don't see that appeal. Take the arrangement above for example: The roses are pretty common and affordable but the Dutch Asclepias, the star shaped orange flowers are much more unusual and rare, thus costing more. If you like them, you might pay for them, if you don't, you won't. It's as simple as that.
- Sending flowers only to say you are sorry wastes a romantic and thoughtful gift option. What a fast way to ruin future opportunities to shower someone with attention and love. Flowers are one of the best ways to express positive feelings of love and joy. Apology flowers are nice and sending flowers should be in your repertoire of how you express this sentiment but they are best used to express positive emotions rather than regret. Do you instantly think when you see a man walking with flowers "Oh he must have done something wrong" or do you think "Oh, he's a lucky guy going to see his sweetie"? Which person do you want to be - The person that thinks happy, good thoughts or the cynical one who thinks buying forgiveness is the only way to be loved in return?
- People tend to send flowers they like instead of thinking about the person they are sending them to. Ok, let's all admit it. When we go shopping for a gift, don't we start out thinking "Oh, I'd love this" or "I wish someone would give this to me". Giving flowers can be both an easy gift option and a personal one. If you don't know the person well, there are little clues that might tell you what type of flower arrangement they like. Do they wear certain colors? Is there home traditional or more modern. Even if you don't know their person flower preferences, things they do, wear and say do give you clues as to what flowers just might make their heart sore. The key is to keep your own preferences out of the mix and really focus on the person you are buying the floral gift for.
Well, there you have it! My top 3 things I've learned over the last 24 years in this amazing business. The next time you need to express how you feel, won't you consider sending flowers? I certainly hope you do and perhaps you'll consider my shop to send them for you!