Skip to main content

The Top 3 Things I've Learned Selling Flowers



I live and breath flowers, flowers, flowers, flowers - it's what I think about all the time. No matter where I am or what I'm doing, if there are flowers there, I notice them. So obviously, I've learned a thing or two and these are the Top 3 Things I've learned About Selling Flowers! 

  1. Beauty is in the eye of the beholder. Flowers are like food. Some people love Escargot and will pay any price for them while others think of them as no better than a slug found in their garden.  Flowers are the same way - some folks will see the rare and unusual as something worthy of a high price tag, while others just don't see that appeal. Take the arrangement above for example: The roses are pretty common and affordable but the Dutch Asclepias, the star shaped orange flowers are  much more unusual and rare, thus costing more. If you like them, you might pay for them, if you don't, you won't. It's as simple as that. 
  2. Sending flowers only to say you are sorry wastes a romantic and thoughtful gift option. What a fast way to ruin future opportunities to shower someone with attention and love. Flowers are one of the best ways to express positive feelings of love and joy.  Apology flowers are nice and sending flowers should be in your repertoire of how you express this sentiment but they are best used to express positive emotions rather than regret. Do you instantly think when you see a man walking with flowers "Oh he must have done something wrong" or do you think "Oh, he's a lucky guy going to see his sweetie"? Which person do you want to be - The person that thinks happy, good thoughts or the cynical one who thinks buying forgiveness is the only way to be loved in return?
  3. People tend to send flowers they like instead of thinking about the person they are sending them to. Ok, let's all admit it. When we go shopping for a gift, don't we start out thinking "Oh, I'd love this" or "I wish someone would give this to me". Giving flowers can be both an easy gift option and a personal one. If you don't know the person well, there are little clues that might tell you what type of flower arrangement they like. Do they wear certain colors? Is there home traditional or more modern. Even if you don't know their person flower preferences, things they do, wear and say do give you clues as to what flowers just might make their heart sore. The key is to keep your own preferences out of the mix and really focus on the person you are buying the floral gift for. 
Well, there you have it! My top 3 things I've learned over the last 24 years in this amazing business. The next time you need to express how you feel, won't you consider sending flowers? I certainly hope you do and perhaps you'll consider my shop to send them for you! 
1 comment

Popular posts from this blog

All of Your Prom Corsage and Boutonniere Questions- Answered!

All of Your Prom Corsage and Boutonniere Questions- Answered!
What is a prom corsage? A prom corsage is a small floral arrangement to be worn on a female’s wrist or collar. The prom corsage is typically purchased and given to her by her prom date. The wrist corsage is the most common kind, and is typically chosen to match the prom dress.
What is a boutonniere? A boutonniere is a floral design worn by a male on the lapel of a suit or tux. The boutonniere is typically bought for him by his prom date and is chosen to match the prom corsage.
What wrist is the corsage worn on? Proper etiquette calls for the corsage to be worn on the left wrist, unless the person wearing it is left-handed. If left-handed, the corsage can be worn on the right wrist.

Do the corsage and boutonniere have to match? It is not a rule that they match, however the couple will look more put together if they do. The boutonniere gives a touch of color to match the male to his prom date though a simple flower.
How do I get…

How to Make a Flower Puppy

It's amazing what you can do with 12 carnations and a little bit of creativity. Our Floral Designer Rocio loves making puppy arrangements so here she shares her tips with you! Here's what you will need ~ 12 full size carnations, floral glue, floral tape, a floral container, 1/3 of a block of floral foam and some assorted greenery.  First take your wet floral foam and tape it securely into your floral container.  Slowly start adding the 12 carnations starting with the top to form the head, the ears, the face and the 2 front legs. Keep going, adding carnations but only using 12 total! 
Now he has his 2 front legs, sitting over the edge of the container.  Using the floral glue, add the eyes and the nose. Be creative here. We use eyes and noses for the floral industry but you can use felt, screws or even a pip cleaner to form these facial features.   Next, start filling in with assorted greenery and mosses. This will become his little bed!  Be sure to fill in along the back. Reme…

Fall Sunflowers and Rose Wedding Bouquets

It's another busy weekend here at the shop and had to share one of this weekends wedding bouquets. The bouquet below is for the bride and is made using cream garden roses, beige colored Sahara roses, craspedia and chocolate cosmos. Not only is this bouquet pretty, it smells amazing!  I personally am in love with these bouquets of "ring of fire" sunflowers, hypericum berries and Black Bacara roses for the brides maids.  Wow, talk about drama!  These are going to look amazing in the photos, wouldn't you agree?   To see these and more of our Fall Wedding Designs be sure to visit our wedding website at www.perfectweddingflowers.com and if you are getting married in 2014, now is the time to book your wedding date with us before they are all gone!