Wedding Survey Results

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If you've ever been on our wedding website - www.perfectweddingflowers.com you might have seen that we have an informal wedding survey. It's been great fun watching the results come in and at this time I felt I had a enough to share. These were all taken by bride who remained anonymous and were all beginning their search for a wedding florist. A few of the stats I found very interesting.
  • 10% of brides were not enjoying their wedding planning experience and only 30% were loving every minute of it. A full 60% were somewhere in between.
  • 60% of brides found my company through a venue who referred us compared to only 20% finding us through an online directory such as Wedding Wire or the Knot.
  • 80% said they were hiring a florist to create all their wedding day flowers and 40% said they wanted to create some of their own wedding day decor.
  • 40% of brides had budgeted between $500 and $1,500 for their flowers and 20% had budgeted between $1,501 and $4,000 with another 10% saying that they were not worried about budget and the sky was the limit. 20% budgeted less than $500.
  • When asked how important their reception wedding flowers were to them the average score was a 3 out of 5. When asked how important the personal flowers are to their wedding the score was 3.7. When asked about the church decor being important, the score was 2.8.
  • When asked about the color of the their own bridal bouquet a full 70% said they intended to have color and not just creams and whites.
  • When asked for their flowers they wanted to use in their wedding,  40% said roses, 30% said orchids, 20% said gerber daisies, 20% said calla lilies, 20% said carnations and 70% of the brides said that for the most part they feel like they don't know flowers that well and so are open to suggestions to create their wedding day flower combinations.
  • When asked for the overall feel for their wedding flowers (and they were allowed to choose more than one), a whopping 90% said they like simple but elegant. 40% said casual and relaxed, 40% said soft and romantic, 20% said colorful and vibrant, 20% trendy and contemporary and 10% said traditional and sleek and another 10% said modern. Only 10% said they wanted their wedding flowers to be formal and elegant. No wonder when I meet with brides we need to narrow down our "look and feel"!!
  • 90% of the bride that took the survey had not yet chosen a florist and a full 60% planned on booking their florist between 1 - 3 months from the time they took the survey. 
Interesting results don't you think? In my next blog I'll dissect some of the information because I do feel that there is something to be learned by all this! In the meantime, be sure to check out all the happenings at the shop by visiting our facebook page at www.facebook.com/localflorist and our new Yardley Flower Shop page at www.facebook.com/sendingsmiles We are always adding photos of the staff, our recent weddings, new product and fun design ideas.
Location: 111 Main St, Princeton, NJ 08540, USA

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