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Sometimes It's Just About the Color!

Have you ever noticed how simply seeing a strong color can alter your feelings in an instant? I know it sure can for me. I'm very much affected by the colors around me. Some make me happy and some make me sad but there's not doubt that they make me feel something...

Whenever I'm consulting with someone regarding an event, no matter if it's a wedding, corporate function or social party I always try to zero in on the clients wish for color. Not too long ago I met with a bride who was clearly getting mad at me because I kept bringing her back to color. "Why are you forcing me to pick a color?", she finally blurted! I'm not sure if that was the right thing or the wrong thing to do but I always begin with color when I'm designing event decor. Even if someone gives me a theme, such as a night at the casino, I know that certain colors will immediately remind me of that theme and so off in that direction I go. I felt that until that bride could pick a color, I had no idea what flowers, fabrics or other decor to suggest. Needless to say, although I'd love to help her with her wedding, she probably does not think I'm the best choice for a florist.

That makes me sad but I wonder what future floral consultations would be like for her. Would a florist just toss a bunch of flower names at her and tell her color was not a big deal? I doubt it. Color is such an important part of the visual and emotional appeal of flowers that I could not imagine trying to design bouquets and centerpieces without having at least a bit more direction.

Whether I'm decorating with flowers, balloons or any other material I love picking a fantastic color combination and following it all the way through an event. I believe that a strong color theme makes any event more memorable and it's not really about the components. I'm a big believer in that you don't have to have flowers everywhere, they just have to make sense, they have to pop. Create an environment that makes your guests become one with it, make them "feel" it and I guarantee, they will remember it.
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