Skip to main content

Times, They Sure Do Change.

My employee Sheryl just instant messaged me while I was upstairs working in my office to let me know that we have had many Internet orders come through today. It got me to thinking, first off, I have an office. That's a big change because up until 4 years ago I had a counter in the shop as my desk. I really love my office and I'm liking that change!!

Second, she was instant messaging me. A mere 10 years ago I would have not even known what that was, let alone have computers both in the shop and up in the office to use in such a fashion . It's great because my staff down in the shop can send me a quick message, keeping me updated or asking me a question without tying up a phone line or costing me for the call. Loving that change also!

Third, Internet marketing... who knew what that even was a few short years ago. Now it's one of the best ways for me to exchange information with my customer, keep them updated, alert them to specials and treat them to freebies. I've only been doing email marketing about a year but it's had a huge impact on my business.

The last change are our websites. I can not even imagine doing business today without one and we have 6 of them! We have our normal, everyday site That site has all our everyday product and gets used by both our New Jersey and Pa Customers. Then each of our shops has an FTD site: for Princeton and for Yardley, Another big addition last year was our dedicated wedding site, We also have a site dedicated to sympathy and funeral floral designs at Lastly, I recently created a website that showcases all our non-wedding work such as corporate events, mitzvahs and sweet sixteens and that site is . Overkill? Maybe but so far so good.

I always pride myself on being up for growth and changes and if it's one thing I learned a long time ago, is that it's important to change with the times. Some florist may fight the Internet and computers but for me, I embrace anything that is ultimately good for the customer and good for business. I may be getting up there, but this old dog is still able to learn a few new tricks! Besides, I do things the easy way. I hire young people and I follow their lead!!
Post a Comment

Popular posts from this blog

All of Your Prom Corsage and Boutonniere Questions- Answered!

All of Your Prom Corsage and Boutonniere Questions- Answered!
What is a prom corsage? A prom corsage is a small floral arrangement to be worn on a female’s wrist or collar. The prom corsage is typically purchased and given to her by her prom date. The wrist corsage is the most common kind, and is typically chosen to match the prom dress.
What is a boutonniere? A boutonniere is a floral design worn by a male on the lapel of a suit or tux. The boutonniere is typically bought for him by his prom date and is chosen to match the prom corsage.
What wrist is the corsage worn on? Proper etiquette calls for the corsage to be worn on the left wrist, unless the person wearing it is left-handed. If left-handed, the corsage can be worn on the right wrist.

Do the corsage and boutonniere have to match? It is not a rule that they match, however the couple will look more put together if they do. The boutonniere gives a touch of color to match the male to his prom date though a simple flower.
How do I get…

Fall Sunflowers and Rose Wedding Bouquets

It's another busy weekend here at the shop and had to share one of this weekends wedding bouquets. The bouquet below is for the bride and is made using cream garden roses, beige colored Sahara roses, craspedia and chocolate cosmos. Not only is this bouquet pretty, it smells amazing!  I personally am in love with these bouquets of "ring of fire" sunflowers, hypericum berries and Black Bacara roses for the brides maids.  Wow, talk about drama!  These are going to look amazing in the photos, wouldn't you agree?   To see these and more of our Fall Wedding Designs be sure to visit our wedding website at and if you are getting married in 2014, now is the time to book your wedding date with us before they are all gone! 

How to Make a Flower Puppy

It's amazing what you can do with 12 carnations and a little bit of creativity. Our Floral Designer Rocio loves making puppy arrangements so here she shares her tips with you! Here's what you will need ~ 12 full size carnations, floral glue, floral tape, a floral container, 1/3 of a block of floral foam and some assorted greenery.  First take your wet floral foam and tape it securely into your floral container.  Slowly start adding the 12 carnations starting with the top to form the head, the ears, the face and the 2 front legs. Keep going, adding carnations but only using 12 total! 
Now he has his 2 front legs, sitting over the edge of the container.  Using the floral glue, add the eyes and the nose. Be creative here. We use eyes and noses for the floral industry but you can use felt, screws or even a pip cleaner to form these facial features.   Next, start filling in with assorted greenery and mosses. This will become his little bed!  Be sure to fill in along the back. Reme…