The publishers of "How to Open and Operate a Successful Florist and Floral Business Both Online and Off" have included our shop in their latest edition. A case study that includes both my personal background and my shop history are predominately featured.
I am really honored to have been asked to participate! I've always had a great love of both the creative and business side of running a flower shop and being interviewed for this book allowed me to show both sides. It's always fun to talk about my business from a positve as well as realistic point of view. Self-employment can be very rewarding but many people considering starting their own business are not always prepared for the amount of time, money and dedication needed to succeed.
For anyone out there interested in the Floral Field, the book is chock full of wonderful information and can be found on-line at target.com and at many other book sellers.