Skip to main content

End Clutter, Send Flowers

Hey, you may laugh at the title of this blog but while sitting in the Miami Airport on my way back from vacation, I was thinking about work, more to the point marketing my product. I'm pretty much always thinking, the wheels are always turning, how can I make my business better, what can I do to sell more flowers and it came to me, the true strength of my product is that it's perishable.

How can this be a strength? Well, think about it, how many people do you know that "have it all"? I'm sure, if you are like me, you know many of these people that have just about everything they need. I believe that I'm one of those people. Honestly, I have a nice house, food on the table, an adoring husband and two cats in the yard, there isn't anything I truly need.

So what does this have to do with flowers? If you are like me, you've seen some of those programs on TV that show people trying to get out from underneath tons of clutter in their houses. They subject themselves to open mockery by letting the cameras role inside their dirty, cluttered homes. How desperate they must be to rid themselves of this stressful lifestyle yet when it comes to parting with the "stuff" you'll notice that they attach a sentimental value onto just about everything.

Now, not to get political or financial or anything close to cerebral, but could it be this propensity to collect "stuff" just might have something to do with the average American having a huge house and high debt? What do we do with all these rooms filled with so much stuff there's no room for people?? Is this really what we want our lives to be like?

OK, so this is where the flowers come in. Cut flowers are beautiful, they make us happy (studies show this to be a fact) yet when deciding on a gift or even something to spend our own money on, we discount flowers because they die. It's the battle cry for all florists when we hear this phrase!! Ugh, when did a thing of beauty, created by nature, have to last so long that we can bequeath it to our children's children? Is there any crime in spending a few dollars on a thing of beauty, solely for the sake of the enjoyment it gives us for a week or even a few days? Who said that a floral bouquet sent to someone today won't be remembered for years or even decades? When was the last time you saw a Pottery Barn Catalogue that showed their gorgeous furniture covered with "stuff". I'm pretty sure the last one I saw showed vases filled gorgeous blooms or even a single blossom or leaf.

So the next time you think you need more "stuff" or have a desire to give someone more "stuff", I sincerely hope you'll consider flowers. Yes they do die, everything living thing does, but aren't they nice while they are here? Flowers speak for themselves. They inspire us, they make us feel happy, clean and fresh. This should be the battle cry of all florists - End Clutter, Send Flowers!
1 comment

Popular posts from this blog

All of Your Prom Corsage and Boutonniere Questions- Answered!

All of Your Prom Corsage and Boutonniere Questions- Answered!
What is a prom corsage? A prom corsage is a small floral arrangement to be worn on a female’s wrist or collar. The prom corsage is typically purchased and given to her by her prom date. The wrist corsage is the most common kind, and is typically chosen to match the prom dress.
What is a boutonniere? A boutonniere is a floral design worn by a male on the lapel of a suit or tux. The boutonniere is typically bought for him by his prom date and is chosen to match the prom corsage.
What wrist is the corsage worn on? Proper etiquette calls for the corsage to be worn on the left wrist, unless the person wearing it is left-handed. If left-handed, the corsage can be worn on the right wrist.

Do the corsage and boutonniere have to match? It is not a rule that they match, however the couple will look more put together if they do. The boutonniere gives a touch of color to match the male to his prom date though a simple flower.
How do I get…

How to Make a Flower Puppy

It's amazing what you can do with 12 carnations and a little bit of creativity. Our Floral Designer Rocio loves making puppy arrangements so here she shares her tips with you! Here's what you will need ~ 12 full size carnations, floral glue, floral tape, a floral container, 1/3 of a block of floral foam and some assorted greenery.  First take your wet floral foam and tape it securely into your floral container.  Slowly start adding the 12 carnations starting with the top to form the head, the ears, the face and the 2 front legs. Keep going, adding carnations but only using 12 total! 
Now he has his 2 front legs, sitting over the edge of the container.  Using the floral glue, add the eyes and the nose. Be creative here. We use eyes and noses for the floral industry but you can use felt, screws or even a pip cleaner to form these facial features.   Next, start filling in with assorted greenery and mosses. This will become his little bed!  Be sure to fill in along the back. Reme…

How to Carry a Bridal Bouquet. It's not so hard....

People often ask me what is the right way to hold a bridal bouquet. I know some ladies think it's going to be hard but truthfully, even a cascade is very easy to carry. As in the example to the right, that's me holding a very sweet tear drop shaped bouquet (compliments of our bride Coleen). As you can see, I'm able to hold the bouquet with one hand and it's not uncomfortable for me in anyway.

The key to holding a cascade is to drop it down to the waist  level. I've seen many pictures of girls holding their bouquets too high, which is a very uncomfortable way to hold these. Second, holding it too high, especially in the case of the bride, blocks all the beautiful detail of their dresses. Remember, when you are walking down the aisle you want to appear relaxed and natural!

Another issue I've seen is to point the bottom of the bouquet outwards. Make sure that the bouquets sits nice and flush against your body. This will give you the best possible view in the pictu…