Skip to main content

Special Occasion Flowers

I recently became aware of references made by various media sources making a blanket statement that florists charge more for flowers that are for a wedding than everyday flowers. I can only speak for myself and people I know from the industry and this simply is not true. We might use higher quality flowers for weddings but as with any perishable product, you get what you pay for. Last time I checked, most brides want perfect, fresh blooms for their wedding bouquet....

Our mark up for wedding flowers is the exact same mark up no matter how the flower is being used. Where we do charge a bit extra, about 10% more, is in our labor. Why? Well, because weddings are never done with just one phone conversation or quick meeting, like most other floral orders. On average, I meet with my brides at least two times in person with each meeting taking about 1 1/2 hours. I also spend about 3 hours addressing questions, returning e-mails, ordering flowers and typing (and retyping) proposals.

Weddings also take a more highly skilled floral designer than daily floral design does. I always liken a flower shop to a restaurant. The floral designer that does the more detailed sensitive work is the lead designer. They are the "Chef" of the operation. They determine the how's of the design and lead the team that will make it happen. The more junior designers assist with the prepping and help with the actual production. They are the "soui chefs"of the floral industry. Then their are the waiters and waitresses - the delivery staff. They are the ones that make sure that the flowers make it from the design bench to the bride in top condition. They also are in charge of setting up props and assist the on site designers who might be decorating an arbor or cake or even constructing floral designs at the location. Believe it or not, we even have "dish washers" in our business. The people that wash, scrub and generally clean up. No one likes a dirty flower shop!!

So, when you think of event flowers, especially wedding flowers, I sincerely hope that you do not look at the flower shop as money mongers. That is the furthest thing from the truth. Weddings ARE the most stressful part of our job. It takes organization, skill along with talent to pull off a wedding and produce a happy bride. I'd love to say that it's easy money because heaven knows if you work a physical, emotionally draining job 70 hours a week, week in and week out like I do, easy money sounds wonderful.
Post a Comment

Popular posts from this blog

All of Your Prom Corsage and Boutonniere Questions- Answered!

All of Your Prom Corsage and Boutonniere Questions- Answered!
What is a prom corsage? A prom corsage is a small floral arrangement to be worn on a female’s wrist or collar. The prom corsage is typically purchased and given to her by her prom date. The wrist corsage is the most common kind, and is typically chosen to match the prom dress.
What is a boutonniere? A boutonniere is a floral design worn by a male on the lapel of a suit or tux. The boutonniere is typically bought for him by his prom date and is chosen to match the prom corsage.
What wrist is the corsage worn on? Proper etiquette calls for the corsage to be worn on the left wrist, unless the person wearing it is left-handed. If left-handed, the corsage can be worn on the right wrist.

Do the corsage and boutonniere have to match? It is not a rule that they match, however the couple will look more put together if they do. The boutonniere gives a touch of color to match the male to his prom date though a simple flower.
How do I get…

How to Make a Flower Puppy

It's amazing what you can do with 12 carnations and a little bit of creativity. Our Floral Designer Rocio loves making puppy arrangements so here she shares her tips with you! Here's what you will need ~ 12 full size carnations, floral glue, floral tape, a floral container, 1/3 of a block of floral foam and some assorted greenery.  First take your wet floral foam and tape it securely into your floral container.  Slowly start adding the 12 carnations starting with the top to form the head, the ears, the face and the 2 front legs. Keep going, adding carnations but only using 12 total! 
Now he has his 2 front legs, sitting over the edge of the container.  Using the floral glue, add the eyes and the nose. Be creative here. We use eyes and noses for the floral industry but you can use felt, screws or even a pip cleaner to form these facial features.   Next, start filling in with assorted greenery and mosses. This will become his little bed!  Be sure to fill in along the back. Reme…

How to Carry a Bridal Bouquet. It's not so hard....

People often ask me what is the right way to hold a bridal bouquet. I know some ladies think it's going to be hard but truthfully, even a cascade is very easy to carry. As in the example to the right, that's me holding a very sweet tear drop shaped bouquet (compliments of our bride Coleen). As you can see, I'm able to hold the bouquet with one hand and it's not uncomfortable for me in anyway.

The key to holding a cascade is to drop it down to the waist  level. I've seen many pictures of girls holding their bouquets too high, which is a very uncomfortable way to hold these. Second, holding it too high, especially in the case of the bride, blocks all the beautiful detail of their dresses. Remember, when you are walking down the aisle you want to appear relaxed and natural!

Another issue I've seen is to point the bottom of the bouquet outwards. Make sure that the bouquets sits nice and flush against your body. This will give you the best possible view in the pictu…