Have you noticed how everyone feels a need to say "Don't send flowers this Valentine's Day - send our product instead"? I'm thinking that as florists we should take that as a compliment that we are so often targeted in ads. Marketing 101 - if you have to put down someone elses product, you just might not have a good product yourself. Enough said.
For those of us who sell flowers, stand on our own merits. People, especially women, love getting flowers. No bashing the folks that sell jewelry, chocolates, cell phones, fruit, teddy bears, etc, etc. Because flowers let you say what's in your heart why not send flowers this year to your Valentine? We sincerely hope you will!