Skip to main content

Society of American Florist Conference 2010

Sorry, long time - no blog!! I had the honor of being included in a panel discussion at the SAF conference this past week in Orlando Florida. What fun and I sincerely hope that the florists in attendance enjoyed the discussion. My partners in crime were Rick from Exotic Flowers in Boston, Mass and Mandy from Hothouse Design Studio in Birmingham, Alabama. We spoke on the use of Social Media in the Floral Industry.   As you may know, I serve on the advisory committee for Floral Management Magazine and it was my opportunity to meet my fellow adviser's and all the writers and editors of the magazine. 

Kevin and I especially enjoyed the Outstanding Varieties Display at the Conference. This room was filled with amazing flowers of all shapes, sizes and colors. It's wonderful to see all the new varieties being created! For my buddy Rick who had to actually judge these flowers, I have no idea how you could choose one over the other. They were all amazing!

This new variety of red roses were amazing. Perhaps they will be for sale in our shop very soon? Too bad that this blog does not include "smell - a - vision".

The demand for gerbera daisies remain strong and it was wonderful to see these new colors. I think the brides will love all these new options when planning their weddings!  

A highlight for us was the Presidents dinner. Can you imagine a formal event being attended by the floral industry elite, decorated by some of the most talented floral designers in the country? Well, you don't have to imagine it, because here it is!

The garlands of orchids are not in every one's budget but a florist can dream, can't she?

A wonderful conference and a wonderful end with the Presidents Dinner. The Society of American Florists is a 126 year old organization representing growers, wholesalers and retail florists. For more information on this amazing organization visit them online at www.safnow.org or www.aboutflowers.com
3 comments

Popular posts from this blog

All of Your Prom Corsage and Boutonniere Questions- Answered!

All of Your Prom Corsage and Boutonniere Questions- Answered!
What is a prom corsage? A prom corsage is a small floral arrangement to be worn on a female’s wrist or collar. The prom corsage is typically purchased and given to her by her prom date. The wrist corsage is the most common kind, and is typically chosen to match the prom dress.
What is a boutonniere? A boutonniere is a floral design worn by a male on the lapel of a suit or tux. The boutonniere is typically bought for him by his prom date and is chosen to match the prom corsage.
What wrist is the corsage worn on? Proper etiquette calls for the corsage to be worn on the left wrist, unless the person wearing it is left-handed. If left-handed, the corsage can be worn on the right wrist.

Do the corsage and boutonniere have to match? It is not a rule that they match, however the couple will look more put together if they do. The boutonniere gives a touch of color to match the male to his prom date though a simple flower.
How do I get…

How to Make a Flower Puppy

It's amazing what you can do with 12 carnations and a little bit of creativity. Our Floral Designer Rocio loves making puppy arrangements so here she shares her tips with you! Here's what you will need ~ 12 full size carnations, floral glue, floral tape, a floral container, 1/3 of a block of floral foam and some assorted greenery.  First take your wet floral foam and tape it securely into your floral container.  Slowly start adding the 12 carnations starting with the top to form the head, the ears, the face and the 2 front legs. Keep going, adding carnations but only using 12 total! 
Now he has his 2 front legs, sitting over the edge of the container.  Using the floral glue, add the eyes and the nose. Be creative here. We use eyes and noses for the floral industry but you can use felt, screws or even a pip cleaner to form these facial features.   Next, start filling in with assorted greenery and mosses. This will become his little bed!  Be sure to fill in along the back. Reme…

This or That ~ a lesson in color

It's Saturday afternoon and I'm thinking about the 3 weddings we did today. One was blush pinks and creams, one was creams, corals and peaches and one was purples and blues. It's amazing how floral designs in different colors ~ even using similar flowers can look so different. Case in point are these 2 centerpieces. Created for a Corporate Client who likes to see options, both are valued at the same $65 per table. When I posted these on our Facebook Page asking folks to tell us which was their favorite, it was easily 50/50 with a few saying they loved both. It's amazing how choosing one color theme can make floral designs even more dramatic. Imagine if these 2 centerpieces were multicolored? They wouldn't really have the same level of sophistication and drama ~ don't you agree?  The peaches and corals are warm and elegant while the purple shades are cool and bright.   The next time you are ordering centerpieces for your next event, why not choose and color and…